Why does the same bra size fit differently in different brands?
You have a bra size that usually works for you, you order another model, and suddenly something feels different: the cup gaps, the band feels tighter, the underwire sits differently, or the bra gives a completely different shape under clothes. This does not always mean that you have chosen the wrong size. From our experience in the fitting room and from conversations with our customers, we know that the same bra size can fit differently depending on the brand, style, colour, and sometimes even the particular production batch.
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